But this one just made my jaw drop! It's every bad stereotype of Bloomberg-era NYC distilled into a single ad." Malcolm X was certainly a trailblazing radical who worked tirelessly to "heighten the political consciousness" of African-Americans, as he put it. The tipster who forwarded the ad told us, "I never noticed anything unusual about their listings or ads before. Shrewd because look we're giving them more free advertising! (Please make the symmetry complete by clicking on one of our fine American Apparel ads.)
Maladroit because now they're awkwardly using Malcolm X in an ad for a swank new retail office space on Malcolm X Boulevard in Bed-Stuy. Brokerage firm, which previously declared Bed-Stuy to be the new Williamsburg, is equal parts shrewd and maladroit when it comes to marketing.
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